Mads Jensen is a former deep-tech founder who scaled green-building software company Sefaira from idea to acquisition by Trimble, giving him operational experience he draws on when advising portfolio founders on go-to-market and scaling strategies. He's known for being unusually structured and hands-on with founders, providing detailed frameworks for strategy and execution through his "Business Strategy for Startups" work and treating strategy as a disciplined practice rather than occasional planning exercises.