GreenSky Ventures began in 2010 investing its own money and taking equity in exchange for advisory work, only becoming a formal fund in 2015—a rare level of persistence, since only about 1% of Canadian VC firms have reached a similar milestone by Fund VI over the past decade while sticking to the same strategy. Its team blends a startup lawyer who co-founded 15+ companies, a five-time founder with 30 patents and exits to companies like Google and Apple, a former public markets portfolio manager, and a former RIM CIO/Virgin Mobile CTO, and the fund focuses on industrial and scientific problems like leak-detection coatings, biogas software, and space-mission operations software, aims to minimize failures rather than chase big wins, and keeps its own team and their families as some of its largest investors across every fund.