Nick Grossman

General Partner, Union Square Ventures
Nick Grossman views the internet as a city, using an urban planner's lens to evaluate networks by streets, governance and public services, and publishes token-incentive and protocol-economics frameworks founders use.
How to contact Nick Grossman
Stages their fund invests in
N/A
Sectors their fund invests in
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Avg Check
$1M - $6M
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Does their fund Lead?
Yes
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Geos their fund invests in
USA
Nick Grossman
Stages their fund invests in
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Sectors their fund invests in
Climate
Web3 / Crypto
Fintech
Health
Education
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$1M - $6M
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Leads?
Yes
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About Nick Grossman

Nick Grossman brings an urban planner's perspective to venture investing, treating the internet as a new kind of city or public infrastructure and evaluating network businesses through the lens of streets, governance, and public services. He's known as a "business model theorist" in crypto who regularly publishes frameworks on token incentives and protocol economics that founders use as primers when designing their own projects.

Nick Grossman's Interests

What they've been talking about across their social media accounts
  • Deep interest in the intersection of cryptocurrency and AI, particularly regarding how blockchain concepts can solve trust and verification issues. Mentions specific projects like Recall.net that use on-chain competitions to create auditable reputations for AI models.
  • Focus on practical workflow automation and personal productivity tools. Frequently discusses using apps like Tasklet and Wisprflow to handle daily tasks, such as turning meeting notes into investment research or transcribing spoken thoughts into long-form writing.
  • Strong thesis on classifying crypto assets based on their economic drivers rather than lumping them together. Uses a mental model that views Layer 1 blockchains as real estate driven by development, DeFi protocols as stocks driven by revenue, and memecoins as media driven by attention.
  • Support for independent, DIY business models in the creator economy. Highlights the band Lawrence as a prime example of a modern operation that handles its own accounting, touring, and merchandise in-house to bypass broken legacy industry structures.
  • Enthusiasm for decentralized finance infrastructure proving its resilience over traditional systems. Points out moments where DeFi protocols successfully handle massive market volatility and stress tests while traditional financial systems struggle.
  • Curiosity about new models for social interaction within the crypto space. Shows interest in concepts like social trading, where users log in with wallets to post authenticated trade comments that ripple across different applications.

About their Fund

Union Square Ventures

Sectors
Climate, Web3 / Crypto, Fintech, Health, Education
Rounds
Seed - Series B+
Avg Check Size
$1M - $6M

Union Square Ventures runs a consensus-driven investment process where all partners must unanimously agree on every deal, and they've maintained unusually transparent public communication through daily blogging that shares fund economics, investment theses, and strategic thinking. The firm has intentionally stayed small while managing over $1B, focusing on high-conviction bets in network-effect companies like Twitter, Coinbase, and Etsy, with their 2004 debut fund achieving 13.8x returns that allocators still study as a benchmark for elite performance.

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