Phil Edmondson-Jones started his career at the Bank of England during the financial crisis, and that background carries into his writing, which connects software investing to interest rates and market conditions rather than looking at SaaS on its own; he's also known for focusing specifically on go-to-market fit, helped build Oxx's Go-to-Market Fit toolkit, and argues that AI has reshuffled the classic SaaS moat hierarchy, favoring vertical, workflow-embedded AI tools over broader, horizontal ones. Beyond investing, he mentors aspiring venture capitalists through programs like Diversity VC's Future VC and the Prince's Trust, and teaches as a visiting course leader at Oxford Saïd.