Ingrid Bonde Åkerlind is a pricing-focused investor at Oxx who draws on her own experience leading pricing at BlaBlaCar and building the early marketing function at Volumental, and she pays close attention to industries like manufacturing, procurement, and logistics that still run on manual processes such as spreadsheets. She writes about how companies move from product-market fit to go-to-market fit, questions the idea that outcome-based pricing is the only real future for AI companies, and looks at how AI is changing the line between software and professional services.