Ricardo Salem left a well-paid career as a general surgeon to take a lower-paying analytics and strategy role at SulAmérica, choosing to combine his medical background with data and math to influence healthcare at a larger scale rather than treating patients one at a time. At Care Plus, he created Rede Plus, a model that aligned incentives among doctors, health plans, and patients while speeding up approvals and payments, and he also helped launch telemedicine before Covid while keeping physician pay the same as in-person visits to encourage its use.