Rob Rueckert spent 14-15 years as a managing director at Intel Capital investing in over 50 companies and managing exits during the early internet era before joining Sorenson Capital, where he built the venture and growth practice around a go-to-market-first philosophy that emphasizes commercial execution and sales motion as core to value creation. He prioritizes deal judgment over deal access and applies his engineering background combined with his Intel Capital exit experience to help companies scale, while also serving as a thought leader at the intersection of AI and SaaS, particularly in talent and people analytics where he has led investments like Elly's AI-native hiring platform.
About their Fund
Sorenson Capital
Sectors
Cybersecurity, SaaS, Enterprise, Data, AI
Rounds
Seed - Series B+
Avg Check Size
Notable Investments
Sorenson Capital was founded in Utah in 2003 by former Bain Capital partner Fraser Bullock, NFL Hall of Fame quarterback Steve Young, and entrepreneur Ron Mika, evolving from a middle-market buyout shop into a specialized early- and growth-stage venture platform for B2B software while maintaining its private equity DNA as a crossover investor. The firm differentiates itself by building and applying a repeatable, data-driven go-to-market playbook across four focused software verticals—Cybersecurity, Application software, DevTools & Computing Infrastructure, and Artificial Intelligence—providing hands-on operational GTM support including hiring leadership and refining sales motions rather than only strategic oversight.
Other partners at the fund
Notable Fund
Investments
No items found.
Sheets they're in
No items found.
Sheets they're Fund is in
No items found.
Is this information out of date? Let us know
Popular Investors
investor name
Active in
Rounds
Avg. Check
Links
Deeptech / Hardware
.svg)
Robotics
Biotech
+
12
View more in profile...
Unknown
Pre-Seed - Seed
Unknown
$400K - $2M
Unknown
Defense
Deeptech / Hardware
Energy
+
7
View more in profile...
Unknown
Pre-Seed - Series A
Unknown
$100K - $5M
Unknown
Defense
Deeptech / Hardware
Energy
+
7
View more in profile...
Unknown
Pre-Seed - Series A
Unknown
$100K - $5M
Unknown
Biotech
Health
Deeptech / Hardware
+
2
View more in profile...
Unknown
Pre-Seed - Seed
Unknown
$250K - $2M
Unknown
Climate
Deeptech / Hardware
Materials
+
4
View more in profile...
Unknown
Pre-Seed - Seed
Unknown
$400K - $1.5M
Unknown
Deeptech / Hardware
Robotics
Biotech
+
7
View more in profile...
Unknown
Pre-Seed - Seed
Unknown
$400K - $2M
Unknown
.jpeg){kind=logo}
Deeptech / Hardware
Robotics
Biotech
+
2
View more in profile...
Unknown
Pre-Seed - Seed
Unknown
~$750K
Unknown
Fintech
Deeptech / Hardware
Devtools
+
2
View more in profile...
Unknown
Pre-Seed - Series A
Unknown
$250K-$1M
Unknown
Or automatically find your investor matches
Upload your pitch deck to get your best investor matches in minutes.
Reveal the very best VCs to pitch for your startup
Get matching investors' email addresses
No ads. No catch. Free from VC Sheet.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Success. Check your email in 5 minutes.
.jpeg){kind=logo}
.png)
.jpeg)
.jpeg)
.jpeg)
