Sorenson Capital was founded in Utah in 2003 by former Bain Capital partner Fraser Bullock, NFL Hall of Fame quarterback Steve Young, and entrepreneur Ron Mika, evolving from a middle-market buyout shop into a specialized early- and growth-stage venture platform for B2B software while maintaining its private equity DNA as a crossover investor. The firm differentiates itself by building and applying a repeatable, data-driven go-to-market playbook across four focused software verticals—Cybersecurity, Application software, DevTools & Computing Infrastructure, and Artificial Intelligence—providing hands-on operational GTM support including hiring leadership and refining sales motions rather than only strategic oversight.