Sharon Winter is a serial entrepreneur who started eight profitable companies before becoming an investor-operator at Atomic, where she acts as mission control across multiple new startups simultaneously, coordinating everything from idea validation to fundraising prep. She has helped ideate over 100 businesses and build more than a dozen companies through to Series A by applying systematic idea-to-product-market-fit playbooks that test both solutions and distribution channels from day one.
What they've been talking about across their social media accounts

- Focuses heavily on the earliest stages of company building and operational efficiency. A strong emphasis is placed on the hard work required to get a business off the ground and taking on any necessary task regardless of its scope. For instance, when speaking at a Miami tech event, the discussion centered entirely on navigating those initial startup days efficiently and embracing the heavy lifting required before a company fully matures.
- Shows deep involvement in the competitive gaming and digital entertainment space. There is obvious enthusiasm for tracking user adoption and seeing custom platform features utilized by fans and creators in real time. As an example, significant time is spent attending major gaming tournaments to conduct interviews and directly observe how new interactive fan leaderboards are driving engagement.
- Prioritizes leveraging community feedback and data to guide product development. Transparency and active listening are treated as essential traits for any team building a consumer product. One notable example involved drawing parallels between a presentation at a major summit about data driven building and the use of a public roadmap to show users exactly how their suggestions are being put into production.
- Advocates for women in the technology sector and champions female leadership. There is a strong appreciation for partners and backers who genuinely understand the unique challenges founders face, particularly women leading companies. This was highlighted during a podcast appearance where the core advice shared with listeners centered on being intentional and standing firm while navigating a tech career.
About their Fund
Sectors
Health, Proptech, Fintech, Consumer, Enterprise
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Notable Investments
Atomic operates as a startup studio that creates companies internally rather than funding external pitches, using a repeatable factory-like process to build breakout companies like Hims & Hers from wireframes to public markets with their in-house team of operators. The fund is led by repeat entrepreneurs who have built venture-scale companies themselves and treats company-building as a portfolio-level science, raising dedicated studio funds to test hundreds of ideas internally before spinning out the winners.
Notable Fund
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