Sherry Jhawar built her background by helping lead marketing at eos, co-founding the celebrity-talent agency Blended Strategy Group, and later creating NEZ, a deodorant brand designed around real-life moments like workouts and date nights rather than generic scents; along the way she helped spot early star-powered brand partnerships like Kylie Jenner and Jen Atkin, and as a breast cancer survivor she's tied that personal experience into NEZ's product and giving choices. She's also known for protecting a brand's integrity over fast growth, once advising a founder to pass on a big retail deal that would have hurt the product, and her reputation for hands-on judgment led Live Tinted to bring her in as CEO after years as an adviser and board member.