Suzanne Norris brings an unusually extensive operating background to venture capital, having led e-commerce for seven brands at Liz Claiborne including Kate Spade before building her own consulting practice, and she requires demonstrated unit economics and capital efficiency even at seed stage rather than just focusing on product-market fit. Since 2015, she has built a dedicated platform to back women-led founding teams, positioning the funding gap for female entrepreneurs as a structural investment opportunity while also coaching women founders to be more audacious in their fundraising approach.