Lori Cashman is a venture capitalist at Visible Ventures who designs her investing approach around Gen Z's lived reality and aspirations, informed by being a mother of five Gen Z children and conducting a structured listening tour with 50+ young adults to understand how they define work, success, and the American Dream. She intentionally rejects traditional pattern recognition in venture capital, instead looking for founders and models that challenge outdated systems around financial access, well-being, and social mobility while bringing over a decade of growth equity experience to help early-stage consumer companies think strategically about unit economics and scaling.
About their Fund
Sectors
CPG / D2C, Ecommerce, Consumer, SaaS, Health, AI, Retail Tech
Rounds
Seed - Series A
Avg Check Size
$1M
Notable Investments
Visible Ventures is an early-stage consumer fund that invests based on "generational fractures"—inflection points where shifts in behavior and values create market opportunities across health, wealth, and upward mobility—rather than traditional sector categories. The fund practices "pattern-breaking" evaluation to back non-obvious founders from unconventional backgrounds, particularly women and diverse teams that mainstream funds might overlook.
Notable Fund
Investments
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