Veselina Markova moved into venture capital from a corporate finance background at Mastercard, Alpha Bank, and Postbank, and now focuses that experience on fintech and payments at Eleven Ventures, including helping found the Visa Innovation Program Europe and mentoring founders through programs like NEXTFinTech and the Open Banking Hackathon CEE Edition. She's known for building fintech communities and relationships across Bulgaria and Southeastern Europe rather than just making deals, and she talks about the best fintech as something that quietly disappears into everyday use, describing her own role as someone who watches, asks questions, and spots patterns others might miss.