Vineet Gupta built 22feet into one of India's early digital agencies, later rising to Chief Digital Officer and then Group CEO of DDB Mudra after its acquisition by Omnicom, and before that he worked in trade marketing at Microsoft Advertising—giving him a path into venture investing that runs through big-tech advertising, agency-building, and large-scale operating roles rather than finance alone. Along the way he worked with major consumer brands like Tata Tea, Titan, Lenovo, Kolkata Knight Riders, and Heineken on early digital marketing efforts, and served as a jury member in the Mobile category at Cannes Lions 2014, reflecting recognition of his work in digital and interactive marketing beyond his own company.