Will Gray

Co-founder & Managing Partner, Atento Capital
Will Gray, a Tulsa-born former professional tennis player and CFA who was a fundamental equity analyst, blends buy-side valuation rigor with mission requiring portfolio operations in Tulsa or NW Arkansas.
How to contact Will Gray
Stages their fund invests in
N/A
Avg Check
$500K - $1M
N/A
Does their fund Lead?
Yes
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Geos their fund invests in
USA
Will Gray
Stages their fund invests in
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Sectors their fund invests in
Under-represented founders
Health
Fintech
SaaS
Education
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Avg Check
$500K - $1M
N/A
Leads?
Yes
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About Will Gray

Will Gray is a Tulsa-born former professional tennis player who co-founded Atento Capital, a venture fund backed solely by the George Kaiser Family Foundation that requires portfolio companies to establish operations in Tulsa or Northwest Arkansas as part of its investment strategy. Unlike most regional VCs, he brings a public markets background as a former fundamental equity analyst and CFA charterholder, giving him a buy-side valuation perspective that he combines with his mission to use venture capital as a tool for economic development in overlooked Heartland markets.

About their Fund

Atento Capital

Sectors
Under-represented founders, Health, Fintech, SaaS, Education
Rounds
Pre-Seed - Series B+
Avg Check Size
$500K - $1M

Atento Capital is a single-LP venture firm backed solely by the multibillion-dollar George Kaiser Family Foundation, operating with an explicit dual mandate to generate top-tier venture returns while driving job creation and economic development specifically in Tulsa. The fund functions as the capital arm of a coordinated city-building strategy, using investments and programs to recruit startups—especially from Latin America—to relocate to Tulsa while measuring success through both financial returns and local employment outcomes.

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