Fuel Ventures is led by serial entrepreneur Mark Pearson, who built and exited MyVoucherCodes and other online businesses, positioning the fund to replicate his playbook for scaling e-commerce, marketplaces, and transactional platforms rather than operating as a generalist VC. The fund raises capital through EIS/SEIS tax-efficient structures marketed to UK high-net-worth and retail investors, while emphasizing hands-on support for portfolio companies based on the team's direct experience in online customer acquisition at scale.
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