Mark Pearson built MyVoucherCodes from £300 to a £69m+ exit before founding Fuel Ventures, giving him an unusually scrappy founder-to-investor trajectory compared to VCs from traditional finance backgrounds. He left school at 16 without university and positions himself as an operator-investor who works hands-on with founders on marketing and monetization, drawing from his own experience scaling high-traffic consumer sites.
What they've been talking about across their social media accounts

- Directing capital toward ambitious early-stage startups from pre-seed through Series A via Fuel Ventures. A core focus is backing teams building global companies capable of massive financial outcomes. Pitches should be punchy and explicitly highlight market size, early traction, and unique value propositions, as seen in a recent 63 million dollar fund announcement dedicated to providing early checks to UK startups.
- Advocating for the broader British entrepreneurial ecosystem. A clear dedication to supporting founders goes beyond just capital, demonstrated by an urgent open letter sent to the Chancellor of the Exchequer urging the government to maintain vital business asset disposal tax reliefs to avoid stifling the startup economy.
- Valuing extreme founder resilience, a relentless work ethic, and an optimistic attitude. A persistent stream of advice centers on the necessity of taking risks, starting immediately rather than waiting, and bouncing back from failure. A notable piece of advice emphasizes that essential business skills like punctuality, effort, and being teachable require absolutely zero natural talent.
About their Fund
Sectors
SaaS, Fintech, Marketplaces, AI, Proptech
Rounds
Pre-Seed - Seed
Avg Check Size
£1-3M
Notable Investments
Fuel Ventures is led by serial entrepreneur Mark Pearson, who built and exited MyVoucherCodes and other online businesses, positioning the fund to replicate his playbook for scaling e-commerce, marketplaces, and transactional platforms rather than operating as a generalist VC. The fund raises capital through EIS/SEIS tax-efficient structures marketed to UK high-net-worth and retail investors, while emphasizing hands-on support for portfolio companies based on the team's direct experience in online customer acquisition at scale.
Notable Fund
Investments
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