Adam Anders grew up on a farm in rural Australia, where his father ran a farm machinery business, and that upbringing shapes his focus on backing technology for farmers and the food system. He's known for working closely with existing food and agriculture companies rather than trying to go around them, for staying away from popular but expensive trends like plant-based protein, vertical farming, and fast grocery delivery, and for backing animal health companies like Invetx, an area few other investors focus on, which was later sold for $520 million.