Adarsh Menon is a venture capital investor at Fireside Ventures who spent over eight years as a senior Flipkart executive running multiple large categories including furniture, electronics, and mobile phones, giving him deep operator experience across different consumer segments. He started at Fireside in an operating-focused role supporting portfolio companies before becoming a full partner, and is known for spotting structurally overlooked consumer segments in Indian apparel and lifestyle while helping founders build entirely new categories rather than just brands.