Fireside Ventures was one of the first India-based VC funds to focus exclusively on consumer brands rather than tech, backing companies like Mamaearth and boAt before D2C became mainstream, with founder Kanwaljit Singh bringing 30+ years of consumer experience across Hindustan Unilever, Intel, Carlyle and Helion. The fund has positioned itself as the first institutional investor in over 74% of its portfolio companies and uses a distinctive 1-4-10 staged capital model designed specifically around how consumer brands mature rather than generic VC round structures.