Andrew Black is a former global consumer operator turned investor who spent over 25 years in senior roles at Virgin Mobile Canada, LEGO Americas, Nike, and Dr Pepper/7UP before founding BrandProject based on Richard Branson's advice to start multiple companies rather than just one. He positions himself as a supercoach who goes all-in with founders by joining management teams to negotiate contracts and guide strategy, operating BrandProject as an evergreen brand-builder studio rather than a traditional time-boxed VC fund.

• A strong interest in consumer packaged goods and the future of food tech, frequently highlighting industry trends like healthy makeovers for pet diets or celebrating major exits like the acquisition of Chefs Plate by Hello Fresh.
• Actively champions portfolio companies and their milestones, regularly posting congratulations for achievements such as founders making the Forbes 30 Under 30 list or Ritual winning app of the year.
• Emphasizes the importance of company culture and leadership philosophy, sharing insights on how empowering employees creates a service-oriented environment and citing Richard Branson on the power of storytelling in business.
• Focuses on brand building and the customer journey, agreeing with the sentiment that e-commerce winners are defined by the experience they offer rather than just the transaction.
• Pays attention to how legacy brands integrate with the startup ecosystem, noting smart acquisitions like Unilever buying Seventh Generation and praising corporate strategies that provide infrastructure to startups without micromanaging them.