Jay Bhatti

Co-Founder and CTO, BrandProject
Jay co-founded Spock, which scaled to over 40M users; he's a New Jersey angel and state tech-policy advisor and mentors teens in entrepreneurship and AI via Future Tech Experience.
How to contact Jay Bhatti
Stages their fund invests in
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Sectors their fund invests in
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Avg Check
$500K - $3M
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Does their fund Lead?
Yes
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Geos their fund invests in
Canada, USA
Jay Bhatti
Stages their fund invests in
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Sectors their fund invests in
Consumer
CPG / D2C
Food & Ag
Health
Marketplaces
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Avg Check
$500K - $3M
N/A
Leads?
Yes
N/A
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About Jay Bhatti

Jay brings an unusual combination of consumer tech founder experience from co-founding Spock, a people-search engine that scaled to over 40 million users, and deep involvement in New Jersey's tech ecosystem through both angel investing and state-level advisory roles on technology policy. He also stands out for his consistent focus on mentoring high school students through programs like Future Tech Experience, where he teaches entrepreneurship and AI topics to teenagers.

Jay Bhatti's Interests

What they've been talking about across their social media accounts
  • Focuses heavily on the structural shifts artificial intelligence brings to the startup ecosystem and enterprise adoption. He questions traditional norms, such as whether the capabilities of AI tools now negate the need for a co-founder, and warns that disjointed or patched-together AI systems could become a major barrier to corporate adoption by 2026.
  • Analyzes the competitive dynamics between major tech platforms and operating systems. He posits that AI integration could allow Chromebooks to overtake Windows in the consumer market and frequently discusses the strategic positioning of giants like Google and Microsoft in the race for AI dominance.
  • Prioritizes intangible founder qualities and conviction over raw data. He values resilience, advising builders to seek wisdom from those who were attacked but never yielded, and maintains that the most compelling investment opportunities are often those that require no spreadsheets to recognize.
  • Explores the evolving landscape of B2B strategy in the context of large language models. He shares insights on how proprietary data moats are changing due to tools like Microsoft Copilot and LinkedIn, suggesting a shift in how companies need to approach defensibility and career navigation in the tech sector.

About their Fund

Sectors
Consumer, CPG / D2C, Food & Ag, Health, Marketplaces
Rounds
Pre-Seed - Series A
Avg Check Size
$500K - $3M

BrandProject is a venture capital fund where former senior operators from iconic consumer brands like LEGO and Virgin Mobile act as de facto cofounders and functional executives (interim CEO/CTO/CMO/CFO) for portfolio companies, then follow on with a separate $43M+ fund to scale winners. Unlike most funds that only advise, they run a studio that provides day-to-day operational support across design, product, engineering, growth, finance, and consumer marketing—for example, co-founding PORTA and launching the entire business from scratch in five months.

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