Hayden Williams is a former founder who built Treatings, a marketplace networking platform, before becoming a venture investor at BrandProject where he focuses on sectors like HRTech, Food & Beverage, and Consumer Health. He publicly shares practical fundraising advice to make venture capital more accessible and runs deal flow from sourcing through execution while helping portfolio companies raise capital.

• Investment focus on data-driven, personalized health and wellness solutions. He frequently highlights companies using scientific inputs to customize products for the user, such as Elo Health which uses blood biomarkers and wearable data for nutrition, or Atolla which formulates serums based on skin analysis.
• Enthusiasm for tech-enabled services that modernize traditional consumer experiences. He champions startups that reinvent legacy industries or brick-and-mortar models, evident in his support for The Gleamery's preventative dental studios and Guaranteed's approach to improving end-of-life hospice care.
• Strong commitment to early-stage consumer packaged goods and brand building. He actively shares updates on portfolio companies like Tea Drops and celebrates significant liquidity events in the sector, such as the acquisition of meal delivery service Freshly.
• Active promotion of job opportunities within his network and portfolio. He regularly directs talent toward open roles at companies he backs, like Gainful, and maintains strong supportive ties with former colleagues at firms like BBG Ventures, often amplifying their fund launches and team expansions.
• Appreciation for craftsmanship and disciplined professional development. He expressed admiration for a workmanlike approach to one's vocation, citing Jerry Seinfeld's breakdown of comedy processes as a valuable lesson for professionals in any field.