Andrew Sheffield

Principal, Playfair Capital
A former professional poker player who built Neudata’s independent sales team, Andrew Sheffield helps founders set up first sales teams and incentive structures, favoring defensibility through processes, people and execution.
How to contact Andrew Sheffield
Stages their fund invests in
N/A
Sectors their fund invests in
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Avg Check
£100K–£1.5M
N/A
Does their fund Lead?
No
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Geos their fund invests in
Andrew Sheffield
Stages their fund invests in
N/A
Sectors their fund invests in
Generalist
SaaS
AI
Fintech
Marketplaces
N/A
Avg Check
£100K–£1.5M
N/A
Leads?
No
N/A
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About Andrew Sheffield

Before venture capital, Andrew Sheffield worked as a professional poker player and later helped build Neudata's independent sales team, experiences that now shape how he helps early portfolio companies set up their first sales teams and think through incentive structures. He's also drawn to what keeps a company defensible beyond its code, like strong processes, people, and execution, especially as software advantages become easier to copy in an AI-heavy market.

About their Fund

Playfair Capital

Sectors
Generalist, SaaS, AI, Fintech, Marketplaces
Rounds
Pre-Seed - Seed
Avg Check Size
£100K–£1.5M

Playfair Capital makes about six investments a year, focusing on overlooked sectors—like backing a company that applies collision-avoidance technology to ships instead of another self-driving car startup—and it runs on a single LP, its own founder, so it spends less time fundraising and more time working directly with founders. The fund also stands out for publishing its actual term sheet, reviewing every application it receives within five days, hiring investors through structured tests rather than referrals, and offering concrete founder support like a monthly wellness stipend and dedicated follow-on funding.

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