Ben Sun is a Forbes Midas List venture capitalist at Primary Venture Partners who co-founded Community Connect in the late 1990s, launching some of the earliest large-scale online communities for underrepresented groups including AsianAvenue, BlackPlanet, and MiGente years before social media existed. He's known for creating an elaborate term sheet signing experience where he brings his entire firm into the room with champagne and presents concrete hiring pipelines and customer introductions on the spot, reportedly winning about 90% of competitive deals through this approach.

• Champions the growth and maturity of the New York City tech ecosystem. Frequently highlights how the landscape has evolved from having only three private unicorns a decade ago to now hosting enough successful companies to map out crowded neighborhoods.
• Believes strongly in a hands-on, high-service approach to venture capital where investors act as operational partners rather than just capital sources. Points to his firm's focus on building platform teams that help founders build from day one as a key differentiator in a crowded market.
• Values business durability as a primary driver for valuation multiples, arguing it is just as important as growth. Illustrated this by comparing Coca-Cola to Meta, noting that Coke trades at a higher multiple despite lower growth because it has a 140-year history and lacks the technology innovation risk associated with tech giants.
• Admiration for founders who demonstrate continuous learning and long-term vision. Praised the founder of Slice as a learning machine who spent years quietly building a suite of products to empower independent pizza shop owners before the company became widely recognized.
• Deep interest in the evolution of e-commerce and the aggregation of independent brands. Detailed a specific thesis regarding Pattern Brands, explaining how they acquire companies with real brand value—rather than just commodity widgets—and apply operational expertise to scale them across multiple sales channels.
• Advocacy for a high-conviction investment strategy that involves larger fund sizes and aggressive follow-on capital. Mentioned that over eighty percent of his invested dollars were follow-ons, as knowing a business from the inside provides the information necessary to drive outsized returns.
• Focus on digital healthcare innovation and supporting founders at the earliest stages. Promoted a fellowship program designed to help aspiring entrepreneurs in NYC move from ideation to seed funding, citing his firm's investments in companies like Noom and K Health.