Brad Svrluga is a venture investor at Primary Venture Partners who deliberately structures his investing so he can walk to nearly all portfolio companies in under 15 minutes, believing that geographic tightness in NYC lets him be a deeply involved, relationship-driven partner. He focuses intensely on gross profit quality rather than topline revenue and does only 7-9 highly concentrated seed deals per year, often leading or fully filling rounds so he can commit significant time and operating resources to each founding team.

• Interest in supply chain innovation, particularly regarding cross-border logistics between the United States and Mexico. He recently highlighted this thesis by leading a seed round for Cargado, a platform helping brokers procure Mexican trucking services to handle increasing trade volumes.
• Focus on the infrastructure layer of artificial intelligence, specifically regarding hardware efficiency and cost reduction. He expressed admiration for Etched, a company working to make AI inference significantly cheaper through purpose-built hardware, comparing the shift to how Bitcoin mining evolved.
• Commitment to founder mental health and combatting executive burnout. He actively organizes closed-door sessions for portfolio leaders to discuss the psychological toll of the job, partnering with mental health experts from companies like Alma to provide professional support rather than just paying lip service to the issue.
• Investment strategy centered on identifying false negatives in down markets. He argues that great companies often struggle to raise capital during economic downturns and is willing to lead inside rounds for existing portfolio companies based on future potential rather than current market sentiment.
• Deep dedication to the New York City technology ecosystem. He actively builds community through large-scale events, such as the NYC Summit which grew from a small gathering to thousands of attendees, and recently opened a new headquarters designed to serve as a hub for founders and investors in the city.
• Emphasis on financial technology, specifically within the New York market. He views NYC as the financial capital of the world and recently expanded his firm's partnership team to include a dedicated fintech specialist to better support investments in companies like Ramp and Alloy.