Brian Schechter

Partner, Primary Venture Partners
Brian, a two-time founder of HowAboutWe and SelfMade, leverages an eclectic background (sports, theatre, teaching, meditation, political organizing) in a hands-on, founder-operator approach focused on AI and developer infrastructure.
How to contact Brian Schechter
Stages their fund invests in
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Avg Check
$100K - $5M
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Does their fund Lead?
Yes
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Geos their fund invests in
USA
Brian Schechter
Stages their fund invests in
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Sectors their fund invests in
Health
Fintech
Deeptech / Hardware
Proptech
AI
SaaS
Ecommerce
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Avg Check
$100K - $5M
N/A
Leads?
Yes
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About Brian Schechter

Brian is a two-time founder who co-founded dating platform HowAboutWe and later SelfMade before joining Primary Venture Partners, where he draws on an eclectic background spanning high school sports, theatre, classroom teaching, meditation retreats, and political organizing to shape his hands-on approach to supporting founders through both operational challenges and psychological dynamics. He has shifted his investment focus from consumer companies to AI and developer infrastructure, emphasizing the full-stack AI value chain and backing technical tools used by developers while maintaining his founder-operator perspective on growth and company-building.

Brian Schechter's Interests

What they've been talking about across their social media accounts
  • Deep focus on generative AI infrastructure and hardware solutions that address efficiency bottlenecks. Highlighted enthusiasm for chip innovation through a significant investment in Etched, praising the founders' ambition to drastically improve inference speeds and accelerate the path to super intelligence.
  • Strong preference for backing entrepreneurs who identified technical problems while working at large-scale companies and left to commercialize those specific solutions. Referenced the founder of Datafold, who built a data pipeline testing solution based on direct frustrations experienced while working at Lyft and Autodesk.
  • Advocacy for iterative product positioning that evolves based on customer perception rather than internal vision. Shared a detailed case study of Supabase, noting how their growth exploded after they pivoted their messaging to explicitly present themselves as an open-source alternative to Firebase based on user feedback.
  • Tactical advice on fundraising benchmarks and financial modeling, specifically regarding the realities of Series A and B expectations in the current market. Analyzed the mathematical relationship between average contract values and the specific volume of customers a startup needs to reach major revenue milestones like ten million in annual recurring revenue.
  • Strategic guidance for open-source software founders regarding the balance between monetization and user adoption. Warned against aggressive monetization that creates friction for free users, arguing that maintaining a deep and broad community is the foundation of a lasting open-source business.
  • Appreciation for business philosophy and enduring management principles. Frequently shares and reflects on wisdom from figures like Andy Warhol and Charlie Munger, particularly regarding the power of incentives to align teams and the idea that good business execution is a form of art.

About their Fund

Primary Venture Partners

Sectors
Health, Fintech, Deeptech / Hardware, Proptech, AI, SaaS, Ecommerce
Rounds
Pre-Seed - Seed
Avg Check Size
$100K - $5M

Primary runs one of the most resource-heavy platform models in seed VC with roughly 50 people including 20+ full-time platform operators, making their impact team about twice the size of their investing team, and operates as an explicitly NYC-focused fund that treats seed as a genuinely low-volume business where each partner does only 2-3 deals per year after screening ~100 opportunities. They've engineered a choreographed "founder-sell" experience where founders walk into a room with the entire firm, champagne, and a live presentation showing immediate talent pipelines and customer targets, reportedly yielding 90% win rates when competing for deals.

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