Bert Crouch came into real estate through credit rather than property, starting in corporate banking and studying advanced accounting before moving over, and he later spent years working across both real estate equity and credit in the U.S. and Europe, including sensing in 2006 that lending markets were overheating and shifting to the principal side just before the financial crisis. He tends to look at real estate through dozens of narrow subsectors like self-storage, manufactured housing, and senior living rather than broad categories, often gains exposure by buying into operating platforms in those niches, and focuses on practical fixes to U.S. housing affordability such as land banking and manufactured housing.