CAVU Consumer Partners is a venture capital fund founded by high-profile CPG operators who built multiple iconic consumer exits before starting the fund, including Rohan Oza of Vitaminwater/Smartwater/BodyArmor and Clayton Christopher of Sweet Leaf Tea/Deep Eddy Vodka. The fund specializes in better-for-you consumer brands with an explicit mission to democratize healthy living, featuring a dedicated CMO as a senior investing partner and emphasizing hands-on operator support rather than only financial partnerships.