Cotter Cunningham didn't start his first company until his mid-40s, turning an early failed venture, Divorce360.com, into the foundation for what became RetailMeNot, including pushing early mobile and in-store couponing like geofenced deals. He's known for building RetailMeNot's culture around the idea that people matter most, hiring for kindness and drive while avoiding difficult personalities, and he carries that same hands-on, founder-focused approach into his work at Next Coast Ventures, where he mentors entrepreneurs closely rather than just funding them.