Jason Dorsey is better known as a generational researcher and author than as a typical investor, having written his first bestselling book at 18 and later leading more than 100 research studies across four continents as President of The Center for Generational Kinetics. His research has reached a wide audience through his book Zconomy, named a top business book of 2020, and more than 200 television appearances, giving him an unusually public, media-tested way of explaining how younger generations think and behave.