Deepka Rana is a physics-trained investor at Northzone who specializes in Future of Work and vertical SaaS, with a particular focus on AI-enabled automation and B2B marketplaces. She brings an unusually product-centric approach to B2B investing, writing detailed pieces for product builders while advocating for founders to be more selective about their VCs and backing non-traditional founder profiles who don't fit conventional molds.

• Values long-term relationship building and consistency over quick wins. Emphasizes the strategy of investing in lines rather than dots, illustrated by how she tracked the founder of Katana for years to witness his vision and execution milestones before finally investing.
• Focus on modernizing legacy B2B infrastructure, specifically in manufacturing software and the future of work. Actively invests in tools that solve complex geographical challenges in HR and benefits, such as the ERP system Katana and the benefits platform Yonder, viewing European teams as uniquely positioned to solve these cross-border complexities.
• Strong enthusiasm for the broader European tech ecosystem beyond just London. Frequently highlights excitement about making first-time investments in specific hubs like Tallinn, Estonia, and Dublin, Ireland, often co-investing with local firms in those regions.
• Appreciates founders who show personality and avoid generic corporate behavior. Referenced a specific internal value of not being bland, which she demonstrated by taking a group of founders and investors for a sunrise paddle board session down the river Liffey while attending a conference in Dublin.
• Passionate about football, creating an easy opening for rapport. Identifies as a Liverpool FC supporter, joking that while supporting Arsenal might earn a founder pity points, Liverpool is the only correct answer, and she actively follows the England women's national team.