Maxine Rior brings a bi-cultural Swedish-French perspective to European tech investing, combining her engineering background from Lund University with finance experience from Carnegie and Kinnevik to focus specifically on AI-native founders building agentic solutions for traditional B2B SaaS markets. She actively covers both Nordic and French-speaking startup ecosystems with a relationship-focused approach, describing herself as wanting to know founders personally and understand their super powers while helping them disrupt inefficient incumbents across sectors like tax prep, pet insurance, and compliance workflows.

• Eager to invest in the pet sector, specifically noting positive market tailwinds and a desire to back European founders in this space after engaging with industry webinars.
• Specific interest in skincare and beauty, driven by data regarding the high number of products consumers use daily, which has sparked a hunt for a debut investment in the vertical.
• Focus on diversity and supporting women in technology, evidenced by participation in mentorship panels and initiatives like Female Fridays where she highlights accomplished leaders such as the CEO of Red Points.
• Appreciation for high-intensity, ambitious teams with a particular affinity for the French tech ecosystem, such as her excitement surrounding Northzone's investment in Homa Games and its drive to conquer the global market.
• Values authenticity and human connection in professional interactions, expressing a preference for colleagues and founders who remain genuine even during intense work periods or distributed remote work setups.