Heath Butler grew up helping run his family's retail stores in the French Quarter of New Orleans, and that experience shaped his belief that money is a tool rather than the goal, along with his focus on the future of work after 14 years at Insperity, his mindful startups and go slow to grow fast approach as host of Mercury's podcast by the same name, and his advice for founders to fall in love with the problem, not the solution. He also co-founded Urban Capital Network to help connect minority entrepreneurs with venture firms and is known for supporting Mercury's work with entrepreneurs of color and female entrepreneurs.