Mercury is a venture fund that focuses specifically on SaaS and data-platform founders in smaller tech markets outside Silicon Valley and other coastal hubs, betting that founders who understand local industries will lead the next wave of vertical AI companies. It backs this focus with structured support such as the Mercury Method, OpsHygiene, an in-house AI lab called Quicksilver Labs, and liquidity planning that starts 18-24 months before a company is ready for M&A, while also investing in overlooked real-economy sectors like energy, industrials, healthcare, construction, manufacturing, and defense.