Hugues Lalancette helped build Inovia Capital's growth investing strategy from scratch and created the firm's LP co-investment program, which has supported around $800 million in co-investment deployment. He focuses on commerce enablement—how core business systems grow into bigger platforms through payments, analytics, and marketplaces—and has taken a hands-on role scaling companies like Lightspeed, Top Hat, Rubikloob, Sonder, Rewind, Spare, Booksy, Guesty, and Flare, while describing a risk outlook shaped by his experience with canoeing, canyon climbs, and surfing.