Jan-Marius Marquardt dropped out of university, started with a client-services agency, and used that experience to build COYO/Haiilo, bootstrapping it to profitability before it reached a nine-figure valuation and was acquired by Marlin Equity Partners. He hires by putting one superstar in each key role rather than growing headcount, sees unofficial AI use inside companies as a sign of real problems worth solving, and believes AI works best as a mindset built into how people work rather than just another tool.