Jelle-Jan Bruinsma built Endeit Capital’s Stockholm office himself and brings seven years of operating experience from YouTube and Google, on top of earlier work in private equity at NPM Capital and corporate M&A at Endemol, giving him a background that spans nearly the whole company-building and dealmaking process. He also tends to stay closely involved with the companies he backs, sitting on the boards of Stravito and IPRally and having a track record tied to deals and exits like Unamic/HCN, MetrixLab, Smartclip, Roamler, and Happeo.