Jos White co-founded three major tech companies including MessageLabs, which became the second-largest SaaS company globally after Salesforce before its $700 million sale to Symantec, and later moved to New York to lead US expansion before becoming a VC. He applies a distinctive founder evaluation framework looking for insiders to the pain but outsiders to the market, combined with his belief that the best enterprise SaaS companies must enter the US market while Europe serves as an advantageous launchpad due to its relative scarcity of capital.