Jupe Tan joined Plug and Play in 2008 and was responsible for starting its first international accelerator program in Silicon Valley, then leading early expansion into Europe, Latin America, and Asia, and today serves as Managing Partner, Asia Pacific and SVP Global Operations. Before joining Plug and Play, he was Program Director for the National University of Singapore's NUS College in Silicon Valley, managing NUS's on-the-ground operations in the Valley, and that experience translates into his current work leading Plug and Play APAC's collaborations with government agencies and universities across Singapore, Indonesia, Thailand, the Philippines and beyond.

• Deep involvement in the Plug and Play ecosystem with a strong emphasis on bridging Silicon Valley with Southeast Asian markets. Frequently highlights accelerator activities, such as kicking off expos in Jakarta or announcing new partners for Fintech and Insurtech programs in Singapore.
• Commitment to environmental sustainability and corporate social responsibility. Actively promotes initiatives like the partnership with the Alliance to End Plastic Waste in Singapore and shares serious concerns regarding climate change.
• Connection to Singaporean culture and cuisine remains a priority even while abroad. enthusiastic about preserving heritage food options in the San Francisco Bay Area and celebrating specific local dishes like Char Kway Teow.
• Support for diversity and inclusion within the startup landscape. Promotes events focused on female entrepreneurship, such as the FoundHER series held in conjunction with International Women's Day.
• Interest in consumer trends and lifestyle products. occasional posts showcase enthusiasm for new product launches, such as functional beverages, or travel accessories like Away luggage.