Neda Amidi serves as President of Plug and Play after rising from Global Head of Health, where she built the firm's health practice and led investments in digital health and biotech companies while managing corporate partnerships with Johnson & Johnson, Cleveland Clinic, Sanofi, and Roche. Her family's business evolved from Persian rugs and real estate into tech investing when they became landlords to early tech companies like Google and PayPal, eventually leading the family into venture capital and Plug and Play's leadership.

• Passionate about advancing healthcare and digital health innovation. This is a recurring theme, with a particular focus on improving the patient journey and advancing pediatric care. A great example is when she highlighted moderating a panel about the future role of health insurers in a virtual care world, as well as actively supporting digital health startups focused on pediatric innovation.
• Dedicated to championing diversity, equity, and inclusion within the tech ecosystem. Supporting underrepresented groups is clearly important to her, as she frequently posts about female entrepreneurs and intersectional equality. For instance, she launched an internal campaign to celebrate the specific strengths and traits of women in her organization and frequently speaks on stage about why diversity matters.
• Focused on bridging the gap between startups and major corporate enterprises. Her events heavily revolve around bringing massive global brands to the table to interact with new companies. An interesting example is when she hosted an innovation roundtable that brought together representatives from major legacy brands like Volvo, Bayer, PepsiCo, and Meta to interact with the startup community.
• Driven by community building and in person connection. She places a high value on human interaction and company culture, frequently expressing how much energy she gets from live summits and casual networking. She repeatedly emphasized how fulfilling it was to reconnect with founders and her team at their regional summits after several years of remote work.
• Grounded in fundamental business metrics when evaluating investments. While she is highly community focused, she also pays attention to the hard financial numbers that make a company successful. She explicitly noted that her core criteria as an investor revolve around seeing strong growth, healthy margins, and a definite pathway to profitability.