Laura Moreno Lucas immigrated from Guadalajara to the U.S. at age seven without speaking English, later led Nasdaq IPOs including Airbnb, Lyft, and Beyond Meat, and built and exited her own startup, Ladada, before discovering while working at Nasdaq that fewer than 20 women—and only one Latina—had ever taken a company public, a moment that shaped her mission to back underrepresented founders. She brings a cultural understanding to spotting opportunities other investors might miss, as with the Latino beauty brand Nopalera, and extends that work beyond investing through Pandocap, a bilingual platform that helps explain capital markets to diverse communities, and Libra Leaders, which focuses on expanding women's access to capital.
About their Fund
Sectors
Under-represented founders, Fintech, SaaS, CPG / D2C, AI
Rounds
Pre-Seed - Series A
Avg Check Size
$1M - $3M
Notable Investments
L'ATTITUDE Ventures is the sole venture capital fund focused exclusively on U.S. Latino-majority owned and led companies, positioning this demographic as the next major engine of U.S. economic growth rather than as a diversity initiative. The fund originated from the broader L'ATTITUDE platform co-founded by former Fortune 500 CEOs and integrates with L'ATTITUDE's media and convening power to give portfolio companies access to visibility and customers that most early-stage funds cannot offer.
Other partners at the fund
Notable Fund
Investments
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Sheets they're in
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Sheets they're Fund is in
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Popular Investors
investor name
Active in
Rounds
Avg. Check
Links
Deeptech / Hardware
Robotics
Biotech
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12
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Unknown
Pre-Seed - Seed
Unknown
$400K - $2M
Unknown
Defense
Deeptech / Hardware
Energy
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7
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Unknown
Pre-Seed - Series A
Unknown
$100K - $5M
Unknown
Defense
Deeptech / Hardware
Energy
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7
View more in profile...
Unknown
Pre-Seed - Series A
Unknown
$100K - $5M
Unknown
Biotech
Health
Deeptech / Hardware
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2
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Unknown
Pre-Seed - Seed
Unknown
$250K - $2M
Unknown
Climate
Deeptech / Hardware
Materials
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4
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Unknown
Pre-Seed - Seed
Unknown
$400K - $1.5M
Unknown
Deeptech / Hardware
Robotics
Biotech
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7
View more in profile...
Unknown
Pre-Seed - Seed
Unknown
$400K - $2M
Unknown
Deeptech / Hardware
Robotics
Biotech
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2
View more in profile...
Unknown
Pre-Seed - Seed
Unknown
~$750K
Unknown
Fintech
Deeptech / Hardware
Devtools
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2
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Unknown
Pre-Seed - Series A
Unknown
$250K-$1M
Unknown
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