Laura Moreno Lucas

General Partner, L'ATTITUDE Ventures
Laura Moreno Lucas, Guadalajara-born Nasdaq IPO leader for Airbnb, Lyft and Beyond Meat and founder who exited Ladada, champions underrepresented founders through cultural insight (Nopalera), Pandocap (bilingual) and Libra Leaders.
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Stages their fund invests in
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Sectors their fund invests in
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Avg Check
$1M - $3M
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Does their fund Lead?
No
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Geos their fund invests in
USA
Laura Moreno Lucas
Stages their fund invests in
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Sectors their fund invests in
Under-represented founders
Fintech
SaaS
CPG / D2C
AI
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Avg Check
$1M - $3M
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Leads?
No
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About Laura Moreno Lucas

Laura Moreno Lucas immigrated from Guadalajara to the U.S. at age seven without speaking English, later led Nasdaq IPOs including Airbnb, Lyft, and Beyond Meat, and built and exited her own startup, Ladada, before discovering while working at Nasdaq that fewer than 20 women—and only one Latina—had ever taken a company public, a moment that shaped her mission to back underrepresented founders. She brings a cultural understanding to spotting opportunities other investors might miss, as with the Latino beauty brand Nopalera, and extends that work beyond investing through Pandocap, a bilingual platform that helps explain capital markets to diverse communities, and Libra Leaders, which focuses on expanding women's access to capital.

About their Fund

L'ATTITUDE Ventures

Sectors
Under-represented founders, Fintech, SaaS, CPG / D2C, AI
Rounds
Pre-Seed - Series A
Avg Check Size
$1M - $3M

L'ATTITUDE Ventures is the sole venture capital fund focused exclusively on U.S. Latino-majority owned and led companies, positioning this demographic as the next major engine of U.S. economic growth rather than as a diversity initiative. The fund originated from the broader L'ATTITUDE platform co-founded by former Fortune 500 CEOs and integrates with L'ATTITUDE's media and convening power to give portfolio companies access to visibility and customers that most early-stage funds cannot offer.

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