Sol Trujillo

Co-Founder / Managing Partner, L'ATTITUDE Ventures
Sol Trujillo, an operator and ex-CEO of three global companies, co-founded Latino Donor Collaborative to study Latino GDP growth and is backed by Jamie Dimon, Brian Moynihan and Gary Acosta.
How to contact Sol Trujillo
Stages their fund invests in
N/A
Sectors their fund invests in
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Avg Check
$1M - $3M
N/A
Does their fund Lead?
No
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Geos their fund invests in
USA
Sol Trujillo
Stages their fund invests in
N/A
Sectors their fund invests in
Under-represented founders
Fintech
SaaS
CPG / D2C
AI
N/A
Avg Check
$1M - $3M
N/A
Leads?
No
N/A
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About Sol Trujillo

Sol Trujillo brings a rare operator's background to venture investing, having served as CEO of three major global companies across different regions before co-founding the Latino Donor Collaborative to study Latino economic growth through data like GDP research, and he often connects this work to his own path from the University of Wyoming rather than a traditional elite pipeline. His approach has earned backing from high-profile figures such as Jamie Dimon, Brian Moynihan, and Gary Acosta, reflecting the kind of cross-industry credibility not many investors in this space have built.

About their Fund

L'ATTITUDE Ventures

Sectors
Under-represented founders, Fintech, SaaS, CPG / D2C, AI
Rounds
Pre-Seed - Series A
Avg Check Size
$1M - $3M

L'ATTITUDE Ventures is the sole venture capital fund focused exclusively on U.S. Latino-majority owned and led companies, positioning this demographic as the next major engine of U.S. economic growth rather than as a diversity initiative. The fund originated from the broader L'ATTITUDE platform co-founded by former Fortune 500 CEOs and integrates with L'ATTITUDE's media and convening power to give portfolio companies access to visibility and customers that most early-stage funds cannot offer.

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