Sol Trujillo brings a rare operator's background to venture investing, having served as CEO of three major global companies across different regions before co-founding the Latino Donor Collaborative to study Latino economic growth through data like GDP research, and he often connects this work to his own path from the University of Wyoming rather than a traditional elite pipeline. His approach has earned backing from high-profile figures such as Jamie Dimon, Brian Moynihan, and Gary Acosta, reflecting the kind of cross-industry credibility not many investors in this space have built.
About their Fund
Sectors
Under-represented founders, Fintech, SaaS, CPG / D2C, AI
Rounds
Pre-Seed - Series A
Avg Check Size
$1M - $3M
Notable Investments
L'ATTITUDE Ventures is the sole venture capital fund focused exclusively on U.S. Latino-majority owned and led companies, positioning this demographic as the next major engine of U.S. economic growth rather than as a diversity initiative. The fund originated from the broader L'ATTITUDE platform co-founded by former Fortune 500 CEOs and integrates with L'ATTITUDE's media and convening power to give portfolio companies access to visibility and customers that most early-stage funds cannot offer.
Other partners at the fund
Notable Fund
Investments
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Sheets they're in
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Sheets they're Fund is in
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Popular Investors
investor name
Active in
Rounds
Avg. Check
Links
Deeptech / Hardware
Robotics
Biotech
+
12
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Unknown
Pre-Seed - Seed
Unknown
$400K - $2M
Unknown
Defense
Deeptech / Hardware
Energy
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7
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Unknown
Pre-Seed - Series A
Unknown
$100K - $5M
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Defense
Deeptech / Hardware
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7
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Unknown
Pre-Seed - Series A
Unknown
$100K - $5M
Unknown
Biotech
Health
Deeptech / Hardware
+
2
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Unknown
Pre-Seed - Seed
Unknown
$250K - $2M
Unknown
Climate
Deeptech / Hardware
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4
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Unknown
Pre-Seed - Seed
Unknown
$400K - $1.5M
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Deeptech / Hardware
Robotics
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7
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Unknown
Pre-Seed - Seed
Unknown
$400K - $2M
Unknown
Deeptech / Hardware
Robotics
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+
2
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Unknown
Pre-Seed - Seed
Unknown
~$750K
Unknown
Fintech
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2
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Unknown
Pre-Seed - Series A
Unknown
$250K-$1M
Unknown
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