Pete Amaro

General Partner, L'ATTITUDE Ventures
Pete combines Morgan Stanley investment‑banking training and about 15 years of investing—working on deals like HowStuffWorks—with hands-on startup experience as Luminary’s co-founder and CFO, giving expertise in content and platforms.
How to contact Pete Amaro
Stages their fund invests in
N/A
Sectors their fund invests in
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Avg Check
$1M - $3M
N/A
Does their fund Lead?
No
N/A
Geos their fund invests in
USA
Pete Amaro
Stages their fund invests in
N/A
Sectors their fund invests in
Under-represented founders
Fintech
SaaS
CPG / D2C
AI
N/A
Avg Check
$1M - $3M
N/A
Leads?
No
N/A
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About Pete Amaro

Pete co-founded and served as CFO of Luminary, a venture-backed podcast platform built around top-tier talent in sports, music, and comedy, after years in investment banking at Morgan Stanley and about 15 years investing at The Raine Group, where he worked on deals like HowStuffWorks. That mix of finance training and hands-on media and startup experience gives him a background in content and platform businesses that's uncommon among venture investors.

About their Fund

L'ATTITUDE Ventures

Sectors
Under-represented founders, Fintech, SaaS, CPG / D2C, AI
Rounds
Pre-Seed - Series A
Avg Check Size
$1M - $3M

L'ATTITUDE Ventures is the sole venture capital fund focused exclusively on U.S. Latino-majority owned and led companies, positioning this demographic as the next major engine of U.S. economic growth rather than as a diversity initiative. The fund originated from the broader L'ATTITUDE platform co-founded by former Fortune 500 CEOs and integrates with L'ATTITUDE's media and convening power to give portfolio companies access to visibility and customers that most early-stage funds cannot offer.

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