Max Niederhofer is a former founder-operator turned VC at Heartcore Capital who founded social data startup Qwerly before moving into investing, and made an early successful investment in Last.fm in 2007 that helped establish his track record for spotting consumer products before they break out. He focuses on reinventing the founder-investor relationship by automating predictable VC work to spend more time on meaningful interactions with portfolio companies, and is known for backing mission-driven founders in experience-focused consumer categories like sustainable travel.