Michael Litt became a founder almost by accident—Paul Graham assigned him the CEO role during Y Combinator interviews—and he built Vidyard's earliest growth himself, identifying 80,000 target companies and personally sending 100 personalized outbound messages a day while feeding what he learned straight back into the product. That hands-on, customer-obsessed approach traces back to Vidyard's first power user, Donna from TribeHR, who called what she thought was a company hotline that actually rang Litt's cell phone, helped shape the product feature by feature, and later became his wife.