Natasha Lytton serves as Director of Brand at Seedcamp with a rare hybrid role that combines investing with hands-on responsibility for brand, community, and post-investment support across the entire portfolio rather than focusing solely on deal-making. As a hands-on marketing and brand operator-turned-investor, she brings her CMO background into her investing practice by advising founders on content strategy, narrative building, and early marketing experiments while hosting Seedcamp's "Path to Market" content series to break down practical go-to-market playbooks for early-stage founders.