Reshma Sohoni co-founded Seedcamp after working in engineering, strategy, and banking at companies like Vodafone and 3i, giving her an unusual combination of technical, corporate, and investment experience that helps her recognize patterns across different business models. She built Seedcamp as a pan-European network first platform before this approach became common, using curated expert networks and mentors to add value beyond just capital, and encourages founders to treat investor outreach like a structured sales process.