Sam Landman's path into venture capital started at The Electric Sheep Company, the largest developer inside the virtual world Second Life, which seems to explain why he was early to spot new media trends like creator-focused companies such as Fullscreen and Cheddar before they became mainstream. At Comcast Ventures, he became known for using Comcast and NBCU's television resources to give startups hands-on help growing their audiences, while also pushing a broader idea that creators and media brands could expand far beyond content—whether through performance-based advertising deals like Integrate or even unexpected ventures like a creator launching a debit card.