Giancarlo Addario

Principal, Five Seasons Ventures
Giancarlo Addario uses 21 years at Barilla—including R&D, quality and building its first U.S. pasta plant—to back food startups focused on safe, sustainable scaling and framed by Lucanian food traditions.
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CPG / D2C
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About Giancarlo Addario

Giancarlo Addario spent 21 years at Barilla working across quality, R&D, and open innovation—including building the company's first U.S. pasta plant from the ground up—before joining Five Seasons Ventures. That scientific and industrial background shapes how he invests today: he looks beyond the product itself to whether a company can scale safely and sustainably across the food chain, often drawing on old food traditions from his native Lucania to show that ideas like circularity and eating less meat are really just rediscoveries of practical habits from the past.

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Five Seasons Ventures

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Food & Ag, Consumer, CPG / D2C, Climate, Health
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Five Seasons launched in 2018 as one of the first venture funds in Europe focused specifically on food tech, founded by investors with direct experience backing companies like Impossible Foods and Beyond Meat, and it defines food tech broadly to include both consumer-facing brands and behind-the-scenes food technology, looking for companies that create new categories or bring real innovation to overlooked areas like pet food, personalized nutrition, and women's health. The firm builds relationships with founders long before they raise money, tracks concrete results such as the roughly 2 million kilograms of food waste its portfolio companies saved in a year, and points to well-known consumer brands like Air Up, Butternut Box, and THIS as proof that food-tech companies can grow as fast as software startups.

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